Madison Park Greetings Named a LOUIE Award Finalist
April 7, 2015: Madison Park Greetings has been named a finalist in six categories for the upcoming, 27th annual LOUIE Awards. These awards recognize the best in the greeting card industry and attract hundreds of submissions each year. For more information, please see the full press release below.
FOR IMMEDIATE RELEASE
Madison Park Greetings Is Named a Finalist in the 27th Annual LOUIE Awards
[Seattle, WA] – Madison Park Greetingshas been named a finalist by the Greeting Card Association (GCA)in the prestigious 27th Annual International Greeting Card Awards Competition, better known as the "LOUIE Awards." More than 200 companies from throughout the world, including the U.S., Canada, Israel and the U.K., submitted nearly 1,100 entries in 58 categories with only three finalist emerging from each category. Madison Park Greetings was selected as a finalist in the Get Well/Feel Better, Thank You, Birthday (General), Children’s Card, Mother’s Day and Congratulations/Special Occasion categories.
This year's LOUIE theme,"The Roaring LOUIEs," was designed by 27th LOUIE Awards Chair Tina Benavides Evans, vice president, Cards, Creative Division at American Greetings and overseen by LOUIE Strategic Chair Katy Greenspan, director of the artist community at Minted.
“We are thrilled with the caliber of entries and delighted that so many new companies submitted their entries to this year’s LOUIE Awards,” said Tina Benavides, 27th Annual LOUIE Awards chair and vice president, Cards, Creative Division at American Greetings. “We offer our thanks to the 15 outstanding judges, representing companies from across the country, who dedicated their time and expertise to carefully evaluate each card for its originality, impact, design excellence, sendability and value,” she said.
All finalists’ cards will be displayed at the LOUIE Awards Exhibit in the Crystal Palace of the Jacob K. Javits Convention Center in New York City, where attendees of the May 17-20 National Stationery Show®, and consumers can view the artistry and design excellence of these cards. The LOUIE Awards Exhibit will be designed by Tina Benavides from American Greetings and collaborated with Universal Presentation Concepts, Inc. (UPC), The GCA will announce LOUIE Award winners at the 27th Annual LOUIE Awards Gala, the “Roaring LOUIEs,” on the Show’s opening night at New York City’s Edison Ballroom on May 17, 2015. To view the view list of the 27th Annual LOUIE Awards finalists cards’, click herefor the gallery.
In their evaluation of all entries, judges used five criteria:
1. Originality: Does the card take a unique approach to design, concept or execution?
2. Impact: Does the card have emotional impact?
3. Design Excellence: Is the overall look of this card visually appealing? Did the designer make good choices in typography and artwork arrangement?
4. Sendability: Is the card likely to be bought and sent for the occasion or purpose specified by the category? Is its format and design functional?
5. Value: Is this card priced appropriately based on the overall quality of the product?
All LOUIE Award entries were marketed and sold in the U.S. in 2014, and a Blue Ribbon Panel of judges selected two “Cards of the Year” from among the winning cards throughout all categories, and those winners will also be announced at the Gala on May 17.
“These LOUIE Award finalists represent the ‘best of the best’ in creativity and reinforce the underlying role greeting cards and social expression play in our daily life,” said Steve Doyal, president, GCA and senior vice president, Public Affairs and Communications, Hallmark Cards.
The National Stationery Show® attracts about 12,000 buyers from a variety of shops including: stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and "big box" mass retailers; online retailers and mail order catalogs. Approximately 800 exhibitors participate from 20 countries from Australia and Argentina to China, India, Israel and Italy
About the LOUIE Awards
In 1988, the GCA launched the International Greeting Card Awards – known as the “LOUIEs” and named for Louis Prang, the “Father of the American Christmas Card.” The LOUIE Awards recognize creative excellence in the greeting card and social stationery and expression industries. They celebrate the art, editorial, and design of greeting cards, invitations, and announcements and reinforce the relevance of exchanging greetings.
Additional information is available at www.greetingcard.org.
About Madison Park Greetings
With its roots tracing back to 1977, Madison Park Greetings established itself as one of the earliest specialty greeting card companies in the US. From the beginning, Madison Park Greetings has always had a diverse look and feel within the stationery and gift industry and has become a favorite in the specialty marketplace. Featuring many nationally recognized (as well as up-and-coming) artists, these products stand out as being fresh, fun and practical. For more information, visit www.madisonparkgreetings.com.
About the Greeting Card Association
The Greeting Card Association, headquartered in Washington, D.C., is the U.S. trade association serving the greeting card and social expression industry. Founded in 1941, the GCA today represents nearly 200 American and international publishers from diverse businesses – ranging from young start-ups to established companies of all sizes, scopes and years in the industry – as well as suppliers that provide production services and product distribution at the wholesale level. Managed by Bostrom, the GCA is committed to celebrating, promoting and preserving the tradition of sending greeting cards. For more information, visit www.greetingcard.org.
###LOUIE Award Press Release - Madison Park Greetings